The Engagement Marketplace is designed to facilitate and strengthen the interaction, involvement and depth of relationship between Influencers, Followers, and Brands and is empowered with the functionality to purchase Engagement Offers either directly or by both public and private auction.
Independent influencers and countless authentic content and engagement are indispensable parts of our uniqueness, creativity and decentralization. Influencers can be creative at their hearts content in terms of engagement offers and are free to engage in different interactions with Followers (e.g., to invite Followers to backstage of a commercial content creation, event, a video clip, or to co-create content for social media or to host an online event together at platforms such as Clubhouse, Twitter Spaces, YouTube and etc.). The value of Influencer Engagement Offers may vary significantly between Followers. A private dinner with an Influencer, for example, could be a fix-priced item. However, an auction mechanism for the same Engagement Offer might easily realize a much higher price. In the INFLOW Engagement Marketplace, the merchants of Engagement Offers are Influencers, either in their own capacity or with their Brand sponsors. The customers that purchase the Engagement Offers are Followers and in the I2B case, Brands.
In addition to Engagement Offers, Influencers, Brands and INFLOW Network call also sell event tickets, NFTs and ecommerce products in the Engagement Marketplace using $FLW Tokens.
Image 6 - INFLOW X-clusive Meet Up in Paris 2019
In the Engagement Marketplace, Influencers can interact with their Followers and forge deeper, longer term relationships. Influencers have the opportunity to reward Followers for their involvement. Influencers can grow their individual sphere of influence with high quality, immersive experiences and engagements in return for $FLW Tokens. These $FLW Tokens can then be monetized or use for other utilities in the Ecosystem.
Engagement Offers can be bought at a fixed price set by the Influencer, or can be purchased through an auction mechanism. The auction mechanism allows Followers to bid for Engagement Offers, so helping to determine the true market price for engagements. Followers can select and buy Engagement Offers from their favorite Influencer and so experience the Influencer community far more intimately than through traditional SM channels and are rewarded for doing so.
In addition to the increased interaction with Followers, the Engagement Marketplace also affords Influencers the ability to create IM engagement campaigns, so strengthening the I2B (Influencer-to-Brand) connection. Brands can use the Ecosystem to select and contract the most appropriate Influencers for their campaigns, making the forging of agreements more efficient and effective. Brands and Influencers can develop wholly new collaborative creative engagement concepts for Followers and transact these in the Ecosystem. Brands can concurrently aggregate multiple Influencers and their respective spheres of Influence to better achieve their commercial goals.
This new concept of an I2B Engagement Marketplace means Influencers have the opportunity to sell IM campaign engagements with their own acceptance criteria and Brands have the opportunity to select the right Influencer in less time, with whom to execute involving campaigns that derive better quality quantitative data.
At future innovations, Followers will have a chance to buy Engagement Offers with their credit cards without using $FLW. The Ecosystem will return the payment with tokens that equal to the amount of the Engagement Offer. However, Followers that are using credit card payment cannot benefit the utility privileges of the INFLOW Token such as Follower Reward System, they can only purchase the Engagement Offer.
Blockchain technology allows everything to be measured and all data to be captured. This data allows the Engagement Marketplace to reward more active users who engage more with the Ecosystem, both buying and selling; the more they engage, the more they get.
In addition to Engagement Offers, Influencers and Brands can sell tickets for real or virtual events in the Engagement Marketplace. Followers can decide to participate in these events by buying tickets with $FLW. $FLW Holders may also have eligibility to get tickets through a lottery system based on the number of $FLW tokens they hold or have staked. Albeit legislation varies in different territories and specific advice will be taken on a case-by-case basis, chance-based lottery systems will also be employed to offer tickets.
In the future, the Engagement Arena will allow Influencers to compete with other Influencers or groups or Followers. The INFLOW Token Ecosystem can create these contests or they can be created by Brands in line with their specific Brand campaign agendas.