INFLOW Token is the Engagement Token 1 that provides unique utility in the Engagement Marketplace; a sustainable ecosystem built on blockchain technology, where Creators provide personal Engagement Offers to their Followers, where Followers are rewarded for their participation and where Brands benefit from deeper involvement.
In the current Social Media (SM) paradigm, Creators are value drivers. Influencers only drive value because they have Followers who value them. The number of Followers is the measure of Creator value. Brands pay Creators to partake in this value chain. The more Followers, the more Creator value, the more Brands pay. This commercial activity between Creators and bands is called the Creator Marketing Industry. However, in the current paradigm, albeit they are the fuel in the system, Followers are not rewarded. Followers are passive receivers rather than active participants.
The relationships between all parties can be balanced, optimized and made more sustainable. The INFLOW Token Ecosystem achieves this, bringing a new dynamic to the Creator Marketing Industry using blockchain technology.
Image 1 - INFLOW Global Summit and Awards 2019
In contrast to the existing Creator Marketing Industry, the Ecosystem provides a sustainable and decentralized ecosystem that builds measurable involvement between Creators, Brands and Followers:
| 🟣 | Ensuring optimized interaction and deeper relationships between Followers and Creators through the Engagement Marketplace, enabling Creators to offer rich interactive personal engagements to their Followers, |
| 🟣 | Creating long term value for Creators, with a new economy and its revenue opportunities, |
| 🟣 | Involving Followers in the Creator Marketing Industry as active participants rather than passive receivers, |
| 🟣 | Rewarding Followers for their commitment to and participation in the Ecosystem and for their loyalty to individual Creators, |
| 🟣 | Privileging INFLOW Token ($FLW) holders with in-real-life utilities including participation in standard, premium and exclusive events, |
| 🟣 | Increasing the depth of relationships between Creators, Brands and Followers and providing data-rich quantitative measures of Follower engagement, |
| 🟣 | Providing Brands a new Engagement Marketplace that enables collaborative and profitable engagements with Followers through Creators, |
| 🟣 | Introducing Brands to Creators in an open decentralized market, improving the speed, selection, efficiency and effectiveness of I2B (Influencers/Creators to Business) partnerships, |
| 🟣 | Improving Influencer Marketing (IM) campaign measures for Brands with access tracking tools for monitoring engagement, Creator and campaign performance. |
In the current paradigm, the Creator-Follower relationship is one way, isolated and insulated. Followers that support a particular Creator do not have the option to interact with each other. This is equally true for Creators. Other than ad-hoc collaborations, Creators have no standardized mechanism with which to work together. Brands who conduct CM campaigns face the same issues. Brands select individual Creators without the tools to aggregate multiple Creator marketing channels.
Image 2 - INFLOW X-clusive Meet-Up in Paris 2019
The Engagement Marketplace is a new decentralized marketplace that:
| 🟣 | Bridges connections between Followers, Creators and Brands, allowing for campaign aggregation, |
| 🟣 | Provides an environment for aggregated Creator Engagement Offers, |
| 🟣 | Maximizes the Creator-Follower interaction experience with Engagement Offers, |
| 🟣 | Deepens the Creator-Follower relationship through personal involvement with Engagement Offers, |
| 🟣 | Rewards Followers for active participation by measuring their purchases of Engagement Offers, |
| 🟣 | Provides Creators with an open, free market to expand their community, productize their time, monetize their involvement with their audience, maximize their return to Brand sponsors, create new market opportunities together and drive ecommerce activity, all through blockchain technology. |
The INFLOW Token Ecosystem leans into the substantial Creator community of the INFLOW Network activating its Creators in the Engagement Marketplace.
The INFLOW Network is an Creator Marketing platform that brings together partner Brands with leading Creators (bloggers, digital Influencers, social media content creators, and digital trendsetters) from all over the world, with a global reach of more than 250 million Followers.
The existing power of INFLOW Network means the INFLOW Token does not need to scale from zero. Rather, it can focus on activating existing Creators and maximizing their value through engagement in its Ecosystem for their Followers and Brands. As such, while Creators will create value for themselves by offering engagements and being active, they will simultaneously create value for their community. Together they will be stronger.